ABOUT

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A renowned Advertising Creative Director hailing from Sydney, Australia, Matt has become a specialist in documentary storytelling, guided by a true love of the format. His profound curiosity and instinct for connecting with people have fueled his transition into original storytelling, with the ambition of producing larger-scale feature projects.

His debut, self-funded documentary, "Ghost Town Cricket," was a love letter to community and nostalgia, earning official festival selections and awards around the world, including multiple Best Documentary, Best Documentary Director, Best First-Time Director and Film of the Festival (Culture Cinema) from a field of 38 countries represented. While dabbling on commercial spots from time to time, he is also a winner of The Gruen Pitch – the adland showdown where agencies go toe-to-toe with nothing but a weird brief and a ticking clock.

Growing up in a musical family, Matt had several major roles in school concerts and appeared on the 'Midday Show with Ray Martin' with a kids choir alongside the legendary Australian rocker, Billy Thorpe. His extroverted performance background, which also includes a quirky role as Swedish furniture designer 'Alvar Karlsson' in several IKEA ad campaigns, gives him a unique ability to guide performance craft in a hands-on, collaborative and authentic style.

Matt’s approach to documentary filmmaking blends his commercial spot direction with his instinct to connect deeply with people, crafting engaging narratives that move viewers and position brands, products, and services in a positive light. As a successful advertising creative and agency co-founder (The Cowboys), he has a commercially minded grasp of brand, product and communications strategy, nurturing these toward effective outcomes. A branded storytelling specialist, Matt pioneered Breville’s "Minds Behind the Machine" documentary format — the brand’s most successful content series 10 years running, achieving over 6 million global views and industry-leading watch-through rates, often noted as their highest of any format.

From concept through to post-production, Matt brings energy and expertise across every stage of storytelling, dedicated to creating work with soul — stories that move and inspire, leaving a impact long after the credits fade. In a world increasingly shaped by AI and the artificial, Matt believes authentic, human storytelling matters more than ever.

On weekends, you can find him exploring the great Australian outdoors in any way shape or form, capturing hobby film and photography from the land, sea or sky, and keeping up with his 6-year-old son, Remy.

Follow the journey on instagram.